Maybe BMW should try selling ketchup or mayonnaise. It's not as ridiculous as it sounds: according to a study in the Journal of Consumer Psychology, recession-wracked shoppers are eager to embrace luxury brand names over a wide range of product categories, including those with little logical connection to the brand's core item.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Looking for additional ways to get exposure for what you do? Consider writing op-ed pieces or opinion or editorial essays — commonly known as an Op-Ed piece. Most business sections of the daily and weekly papers have such a space and welcome contributors who know what they are talking about. The trick is to provide …
A cardinal rule in media interviews is never go off the record (and conversely, watch out for what you do say on it!). It can be dangerous for you and the reporter if you do. And you don’t have to look far in today’s news to see where setting such boundaries with journalists is a …
Looking for PR? Community newspapers offer a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article-placement services.
In our last installment, we left you with a closing item about General Mills having to quickly snuff out a fake news release or press releases gone wrong saying that the President of the United States (POTUS — in Secret Service talk) was investigating the company’s supply chain for alleged product recalls. The makers of …
The last blog looked at why Public Relations should never be confused with “spin” and “hype.” Today’s edition serves up something more tasty and nutritious — one of the best resources enjoyed and highly appreciated by publicists, marketing communications folks, reporters, and others. I’m talking about Help a Reporter Out — fondly known as HARO …
Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling dervishes definitely spin toward a higher power, and fitness clubs are fond of offering spin classes. But is PR spin? Most of the public relations professionals that I know consider “spin” to be a pejorative term in their profession. It …
