Online reputation management is monitoring your company’s web presence across the internet. It means watching competitors’ websites, keeping up to date on social media mentions, and monitoring what is said about you through the search engines.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when its symptoms are first detected and it’s usually around the building of new housing that might include public housing units, or a home for the mentally challenged, a halfway house or something similar. There are plenty of examples in any …
Guest post by Drew Gerber PR expert Drew Gerber has insider advice for us – quite exciting for small business owners: National Media Coverage Getting national media coverage in top print, broadcast or online media can boost your business in ways it is hard to imagine. A single placement in a glossy national magazine is …
Public relations tips are often about telling your story to the media. But what about the people who work for you? Making news begins at home. It’s possible to send a strong new message to the press that covers your industry, or your company if you’re a big player. But is your message to the …
For best PR results, you have to give the same messages over and over again through interviews, your pitches and your press materials, so be consistent and make your message your mantra.
If your marketing message hasn’t changed lately, perhaps it’s time for a fresh approach. But the days of engaging a traditional marketing or advertising agency (to come up with a catchy campaign for you to push out to the masses) are over. Way over.
Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever before …
