The Divine Art of Comedy: Timing in Public Relations Timing is everything, like any old Catskill comic, successful business person, and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To everything there is a season” — including (if you extrapolate enough) …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter French) shouts his famous line, “I’m mad as hell and I’m not going to take this anymore!”? This past summer thousands of Target shoppers expressed that same sentiment online when they found out their favorite general store had donated piles …
When you create goodwill with customers by actually DELIVERING those benefits, they will tell their neighbors, their kids’ teachers, and their golf buddies.
No one has time to actually read everything that comes across our computer screens. So you MUST write effective headlines that pull them in. And you have one shot at it – within exactly 3 seconds.
Interested in tracking the top viral ads? Keep this link among your favorites and enjoy the wonder of those who achieve the top viral distinction – against all odds: Ad Age's Viral Chart.
Your company is only as powerful as your BRAND. A company’s brand, like an individual’s personality, is unique - and should clearly convey the culture of your organization.
They had been together for more than 12 years. Clients loved their work. Everybody on the 30+-person staff toiled really hard every day. Even though there were a couple of annual parties to spread goodwill and share the love, something was missing…..Validation. If the above scenario sounds like your workplace, take heed. The above company …
