Press Releases, Tweets — even, or especially, email subject lines — demand strong, catchy headlines. Imagine the volume of words that cross an editor’s or reporter’s eyes each hour! Guess which subjects they will be drawn to? Those that creatively thread the needle of journalism are the ones that will get sewn into the fabric …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
The first Winter Storm Watch has been issued for the Twin Cities area this weekend, with a possible 5-8 inches of heavy wet snow. Hardware stores are downright giddy. Weatherpersons on TV glow with qualified excitement (hoping the storm will track through these parts). Fans of winter are oiling snowmobiles, waxing skies and sharpening skates …
A written, strategically developed PR plan could be the very thing that helps you save advertising dollars AND gain an edge over your competition.
Media editors look for outstanding holiday stories that will engage their readers’ emotions. For holiday press, human interest stories have an excellent opportunity to go viral.
It’s appropriate penning this blog on the Day After the Day of The Dead election date. The votes are in, the surprises are in. The Republicans are back — in most places! Seems like only yesterday they were here (shall we call them Zombies?!). Is this the change we can believe in? For many Democrats …
Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get that out there right away. I’m a former pop culture writer and editor and now a PR guy, a flack, a publicist (mostly, 8-5 anyway) with some good ideas and communication skills. And like most people I know, I try …
How much you spend on advertising depends on your position in the market, the competition you face, and other factors.
