By reading these blogs, your market research becomes much more than research. It becomes a window into the Gen Y consumers’ thoughts.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
How important is listening to your ability to be a better leader? A better team member? A better friend, sibling, sister-in-law, parent….well, you get the picture. Listening is one of our most important communication skills, something we do every day, and yet fewer than 5% of us ever take any training in it. You might …
Before actually reaching out to Gen Y, companies must first spend time listening and learning what’s important to them, how they think, and what they like (or dislike!)
The odometer on the old Gregorian calendar turned over again. Salutations and Warm Greetings for the New Year. What does 2011 offer people and organizations looking for media coverage? Whoa, slow down. What are your resolutions for the new season? Better yet, is making any resolution even a good idea when so many things on …
Not long ago I worked with an energetic, creative group who, while focusing on presentation skills, wondered how to best engage their audiences. I asked them what engagement strategies they appreciated when they were in the audience. They had plenty of ideas about engagement techniques that I think any speaker could benefit from. These are …
This blog will be about various aspects of business communications, and will focus especially on practical tips and tools, including posts from guest writers. You can learn more about this blog by clicking on the About link just under the header. Before using the blog, please take a few minutes now to read about the …
Lists and more lists should be on every PR person’s list right now because end-of-year lists are cropping up in the media like crab grass (or whatever it is that grows) on a Chia Pet stocking stuffer. It’s List-o-mania, baby! Do you have a client who would quality for a Best Of list this year? …
