Sales & Marketing/

Advertising & PR

All About Advertising and Promotions

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Communication experts claim that as much as 93% of your communication depends on your delivery. Today, let’s look at a few basic but oh-so-critical delivery skills. This week, take time to notice how you are managing your non-verbals, or ask someone you trust to give you specific feedback on your posture, hands, voice, face or eye contact.
You probably spend a great deal of your workday in meetings, phone conversations and face to face conversations of all types. While communication is rarely perfect, here are five tips for making your communication clearer, with fewer opportunities for misunderstandings.
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So you want your team to be better at learning in presentation skills. You know it will pay off in in winning new business, better reporting of projects, and better visibility for your team. But given tight budgets and limited time, what activities will give you the biggest payoff for your efforts? Consider one or …
We all want to approach conflict situations with clear, honest communication that leads to a productive solution everyone can feel good about. But old habits and norms sometimes block direct, open communication. Use these suggestions as a checklist to see if you are communicating in the best possible way at your organization. If you aren’t, …
On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists looking for viable sources to clients of PR companies — sponsored a four-person panel of national scribes to talk about the do’s and don’ts of the PR world in their world. The hour-plus conference (paid) call didn’t provide any deep …
Now that you have created your team presentation and prepared it thoroughly, it is “game on.” Time to deliver the presentation with power, punch, and professionalism. These 10 tips will take you from “good enough” to “best of show.” Take your marks. Decide where each person will stand during the presentation so it is easy …