Sales & Marketing/

Advertising & PR

All About Advertising and Promotions

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Some of us are really good at giving positive feedback. Others are really good at giving negative feedback. Not many seem skilled in providing both, what I call balanced feedback. Let’s take a look at what can happen when you give feedback, either too positive or too negative, and what happens when you give balanced feedback.
People these days seem to be impatient, stressed and constantly rushed. As a result of poor listening, we make mistakes, we forget what was said, or we miss nuances in the conversation. We owe it to ourselves and all those we care about at home and at work, to slow down, pay attention, and do the hard but rewarding work of listening.
You’ve been there. I sure have. Sometimes meetings and training sessions seem to drag because you can’t get a good discussion going. Other times, people start talking and can’t seem to stop, or arguments and conflicts devour precious time. In order to facilitate effectively, you need to know both how to get a group started, …
Are you able to speak clearly and with impact and authority, even when the stakes are high? These tips will help you build the habits and skills that you need to communicate verbally with poise and power.
It might be a performance review, an interview, or an informal capability discussion. It could be a sales presentation or a meeting. Or a problem-solution discussion of any kind. Whatever it is, it calls on you to bring your best in order to make the communication a success. Here are 7 tips to help you organize and prepare for an important discussion.
Brand Advocates are considered more authentic, carry more ‘marketing message’ weight, and cost less than traditional advertising, such as radio, print, and television. People take their trusted friends’ recommendations quite seriously. Learn how to build your program.
A recent workshop discussion led to this question: what kind of communicator are you, really? What are the best practices to adopt in order to be a great communicator? The class participants thought about what kind of attitudes we sometimes bring to communication, and came up with this list of best practices.