Communicating on the Internet is equivalent to having a face-to-face conversation with someone, except that your dialogue takes place over a network. Emailing, chatting, texting, tweeting, etc., has become a popular form of communication. You can have a conversation with anyone from anywhere and get up-to-date information on what is happening when and where at …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
We all know we probably could do a better job of listening. But have we really thought about what benefits could accrue to us and our relationships when we really listen?
A Technical Writer creates and compiles a range of documents. This is especially true when the product involves multiple divisions, departments, or projects. By working across these multiple channels all knowledge gained will be incorporated within several documents. Product specifications, deployment manuals, instructional material, operational manuals, forms manuals, brochures, etc., may need to be written. …
Communicating on the Internet allows you to be part of a community and along with that stems network etiquette rules. Corresponding, writing, or having a conversation on the Internet is no different from having a face-to-face conversation with someone, except that your dialogue takes place over a network. Because a conversation takes place over a …
Making a Communication Plan for Communicating Change Part 3: For Organizations You have probably heard that you should have a communication strategy in place for major change. But what does that look like, who is involved, and how do you do it? Timing is also a very important factor. For example, when two major airlines …
In today’s world, a Technical Writer wears many hats and possesses many traits. A Technical Writer will wear hats as an Interviewer, Researcher, Analyst, Editor, and Tester, just to mention a few. The one trait they all have in common is that they must be extremely detailed. The Technical Writer has to be a detail-oriented …
Most leaders underestimate the importance of their ability, willingness, and visibility in communicating about change efforts. You can reinforce and support your people as they move through the change by avoiding these common mistakes, and by taking proactive steps to help lead the way.
