When should you try using humor in your presentations? Here are some situations where humor might add real value to a difficult situation.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Creating easy to read guides for users is essential for all products to succeed. With any new product, some users are reluctant to change, but if the Technical Writer can provide an easy to read, friendly, and understandable user or training guide, less resistance would be encountered. The user cannot be expected to instinctively know …
Isn’t humor great? Doesn’t it feel good to laugh? And aren’t presentations with a little humor mixed in with a lot of fun? Of course, humor is great when it works, but what happens when you try to add a little humor in business presentations, and it just doesn’t fly? Not so fun, not so …
The Requirements document has been completed and approved. The next step in getting the product built according to the client’s wishes will be to create a Technical Specifications document to communicate all the technical information gathered from meetings. The document will contain detailed technical instructions and information for the development team (Developers, Engineers, Architects, and …
Skilled presenters have a sense of ease about them. You see it on their faces, in their gestures and body language, and hear it in their voices. Here is a list of the most important delivery skills to master. 1. Stand tall from the ribcage; this looks confident–strong yet relaxed. Keep your head straight but …
What is going to happen after all meetings have been completed for a project proposal? How will it all be documented? One of the most important documents that a Technical Writer will create at the onset of a project is the Requirements document. It is basically an agreement which ensures that the client and the …
Ever hear the phrase; you can’t NOT communicate? I think it’s true, because even when you aren’t speaking, your body language is. Effective communicators pay attention to what their body language is saying. Why? If there is dissimilarity between what you are saying and how you are saying it, your message may be misunderstood. Let’s …
