Although there's no way that one simple formula could work for everyone, getting great PR is not out of reach, even with a tight budget and no training.
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
There are quite a lot of questions about how a document should be designed. If the document projects an appealing appearance and motivates the user to want to read it, then the document has been properly designed. But how do we do this? A lot of these questions can be answered within a Style Guide. …
Recently I worked with a wonderful group of professionals, each wanting to be a better speaker. Some wanted to feel more comfortable, to turn nervous anxiety into power. Some wanted to be able to speak more fluently, releasing themselves from relying on notes and slides. And some wanted to break bad habits; notably, the habit …
Follow these insights to boost the odds that your press release will capture the interest of the local paper or influential blogger.
When putting together a document, where do you begin? What formatting or style do you use to present and communicate your information in a document? This question and others can be answered within the Style Guide. A Style Guide contains a set of rules that a writer uses to maintain consistency for grammar, format, and …
Is there anything worse than a joke that bombs? Or a punch line that misses? Or humor that the speaker gets, but the audience doesn’t? Whew! The rewards are great, but the stakes are high when it comes to using humor successfully in presentations. We have already looked at why to use humor, and when …
To make it easier for some users to remember and/or to have access to pertinent information quickly, Ready Reference Sheets are created. Ready Reference Sheets are a useful collection of convenient and relevant information on a sheet of paper, a single page of a document, or on a card. They can contain anything from a …
