Sales & Marketing/

Advertising & PR

All About Advertising and Promotions

© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Positive Communication Skills for Success: Sweet Results There is something about our crazy busy work life that works to our disadvantage; we sometimes feel so rushed and hurried to accomplish more and more, that we start moving at the speed of sound. And it’s not always a good sound. When you have no time to …
How do you get information to document when there is resistance? One of the many reasons comes from not understanding the importance of documentation. There are also those who are not used to having documentation. They were trained by others so why waste time to put it down on paper? They do not understand the …
Whenever you meet people for the first time, whether they are audience members, prospective customers or colleagues from other organizations, you’ll want to introduce yourself in a way that creates a positive first impression. Here are some tips on acing this part of your communication.
Documentation is a form of communication that allows us to share knowledge across all levels of an organizations structure, is readily available at all times, and is an essential part of a company’s best practice and improvement process. For example, through documentation, companies, employees, and clients are kept informed of business requirements for new or …
So it is your turn to introduce the speaker before your next meeting. Here are some pointers to make sure you create a warm welcome: Prepare: Ask the speaker for information well ahead of time. They may provide you with a bio or even a prepared introduction. Read it ahead of time and edit it …
Technical Writers do more than just write. They communicate relevant technical information to get jobs done; see previous posts on what a Technical Writer does (see Defining a Technical Writer). They create the documentation, but how do they present an effective and appealing document? In a previous post, we discussed how to create a Style …
How many meetings do you attend, or facilitate, in which you are speaking over the telephone or over the Internet? I imagine quite a few. It can be a little unnerving, or it can be a highly engaging experience in remote communication. Here are some tips for making the most of these virtual presentations: Remember …