I am seeing a trend here, where TW=BA=UX. Multitalented roles of Technical Writers are now becoming more involved within organizations. They must know the business as well as Business Analysts, and they are also becoming our Usability Experts. They are a versatile, adaptable, resourceful group of writers, mainly because their function is in knowledge transfer. …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
We have begun to explore the qualities of great presenters, starting with A and going all the way to Z. In each post I will list one or several attributes of great presenters and communicators, and suggest some ways you can build that characteristic in your own speaking. B is for brilliant.....
I’ve come up with the following tips to follow when creating a document. You can think of it as a checklist. Hope you find it helpful. Know your SME (Subject Matter Expert) – find them and collaborate; create relationships and work with them and inform them of why you’re there; use any opportunity to gather …
If you want to play along, suggest your own great words starting with the letter for that week. Better yet, help me out by suggesting a word for the next letter of the alphabet! And let me know how you are using these ideas to build your own habits and characteristics for great speaking.
A company should always have a process in place whenever changes occur. This should be noted in a department Style Guide as a process. If it already exists, make sure that document revisions are part of the change process and that all necessary people are notified of changes. The change process will ensure that the …
Ever hear someone speak who sounds like she or he is asking questions instead of making statements? This bad habit can undermine your credibility and make listeners think you are unsure of everything you are saying. Find out how to identify and stamp out the dreaded upward inflection.
A Standard Operating Procedure (SOP) contains a list of steps or directions to follow for accomplishing a particular task. It is a set of approved guidelines consisting of steps that have to be followed from inception to completion. Having an SOP standardizes tasks and eliminates confusion about particular tasks. Up front, an SOP contains the …
