We continue with our alphabet of terms for great speaking. Focus. When we speak in a focused way, all our energy works toward the same end–getting our message across. Our thoughts, our words, and our bodies all work together to send a unified, cohesive message. When we are in this particular state, words tend to …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Lots of questions have been asked as to whether or not you need formal training to be a Technical Writer. Personally, I feel the answer is yes. You need to have some kind of training or degree, whether it is a degree in journalism or a certificate in Business Writing, or a degree in English …
If you follow this blog you know we are working our way through the alphabet, selecting words for each letter that embody different aspects of speaking and presenting. We have made our way to the letter “E.” Energy. We all know how important energy is; too much and you feel like a nervous wreck, speaking …
When problems are encountered during the testing phase of a product or application, they have to be noted so that the problem can be corrected or prevented before the next testing phase. These problems have to be noted within a form known as a List of Errors form or a Problem and Resolution form or …
We have been exploring the qualities of great presenters, starting with A and on our way to Z. Each week we list one or several attributes of great presenters and communicators, and suggest some ways you can build that characteristic in your own speaking. If you want to play along, suggest your own great words …
Once the application/product has been created and before it goes live, a detailed quality check will be conducted. To perform this check and to ensure that all functionality/features/ attributes/ facets of the product perform as intended, a Test Plan is created and used to perform a detailed check on the application/product. A test plan can …
We continue describing effective presentation skills by the alphabet. C is for Courage. It takes a certain amount of courage just to get up and speak. It takes even more to be authentic, or to take a risk in front of your peers. Tap in to your courage like the cowardly lion in the Wizard …
