With social media connecting us to more people globally, technical writing was sure to follow the same path. What does it take to be a global technical writer? How much the global clients need and what they need has to be clearly defined. The key will be in understanding the local culture and language. But …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Have you ever stumbled a little over your introduction? I sure have! I vividly remember once I was being introduced, and the person introducing me forgot my name. The nervousness must have been contagious, because when I started to speak, I practically forgot my own name as well. Not an auspicious beginning, right? Introductions are …
The cloud (virtual software service) and mobile devices are now being used more and more as a means to provide users easier access to documentation and training. What does that mean for Technical Writers? It means more opportunities, work, imagination, and knowledge, More opportunities will exist for the Technical Writer to become involved in working …
As you know, we continue our alphabetical count-down of communication attributes and skills. Today we focus on some key words for the letter H. H is for… Heart. When we focus on just the facts, we are missing such a critical element; the heart. Great speakers speak from their hearts. They have an attitude of …
If you are currently employed: begin to write even if it is about a simple process or procedure that you perform daily. write about your job and what the requirements are for that position. write about all your daily tasks and how long it takes to perform the job. This is a good way to …
Here are some of the words starting with the letter G that we can use to describe a highly effective speaker. See which ones you resonate with, and then let me know if you can think of others. Gracious. I know it sounds obvious, but when we are speaking we often become terribly self-focused. Instead …
The Visual Communicator/Designer is involved in the page layout, the framework, the elements on a page; it is never ending for a Visual Communicator. Creativity is everything for a Visual Communicator. As a Technical Writer, you also have to be a visual designer. You need to be up on all the popular tool sets as …
