The Technical Writer Project Manager (TW PM), has to be organized, analytical, detail-oriented, possess common sense and patience, and be an excellent communicator. The TW PM must plan, control, maintain, and be persistent in bringing the project to completion. To plan each project, the TW PM will have to: analyze the project requirements, set milestones …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
How many times have you sat through a meeting or presentation that was so dull and lifeless, you could only wish for it to end? What does suck the life out of these communication modes, and how can we get it back? This article tells you how to live, laugh and love your audience, bringing your speaking back to life.
Steve Harrison teaches authors, bloggers, Internet marketers, and others how to remain in the Publicity Spotlight. Here are a few key strategies for leveraging the media.
There are now many social media avenues by which technical writers could use to provide the information required by their target audience. We have FaceBook, Twitter, YouTube, Blogging, Pinterest to just to name a few. With all these social media mediums, do we still need to provide paper documentation or should we just answer questions …
Let’s begin with those Killer slides. These days, there is just no excuse for poorly designed slides. Pick up a book like Resonate by Nancy Duarte, or Presentation Zen by Garr Reynolds. You will quickly see that less is more, that slides need to be visually appealing, and that you can use the rule of …
One of the most difficult things to do is to describe to someone how to put something together or how to operate a device. How do you communicate to someone the procedure to put parts together to build a plane, boat, or car? Or how do you put the pieces of a table or chair …
J is for the pure Joy of presenting. How often we view presenting as a chore, something to be worried over, gotten though, and sometimes frightened by. The truth of it is, if we can get into the moment, presentations can be nearly effortless and even joyful.
