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In this article, we’ll explore how Truecaller is working to identify and combat spam calls on WhatsApp and other messaging platforms. With this new feature, Truecaller aims to provide a seamless experience for users who want to avoid unwanted calls.
Key Takeaways:
- Truecaller expanding to identify spam calls on WhatsApp and other messaging apps
- Beta testing underway, with a global rollout expected later this month
- India, Truecaller’s largest market, experiences a high volume of spam calls
- Company in discussions with telecom operators to implement AI-based solutions
Truecaller’s New Messaging App Integration
Truecaller, a popular app known for identifying unknown callers, is now expanding its services to messaging apps like WhatsApp.
The company revealed that it’s currently beta testing the new feature, with a global launch expected later this month.
By integrating with WhatsApp and other messaging platforms, Truecaller will help users identify unknown callers in a similar way to its current functionality with phone calls.
This new feature comes as a response to the growing trend of telemarketers and spammers using messaging apps to reach their targets.
Addressing the Growing Spam Call Problem
Spam calls have become an increasingly significant issue in recent years.
According to a 2021 report by Truecaller, users in countries like India experience an average of 17 spam calls per month.
The rise of spam calls has led to an urgent need for effective solutions to protect users from unwanted communication.
Truecaller has introduced a new feature that allows users to detect and prevent spam callers on messaging apps in the same way they can for regular phone calls. This integration aims to solve the issue of unwanted calls and messages.
India’s Battle against Telemarketing Calls
India, Truecaller’s largest market, has been particularly affected by the issue of spam calls.
With 250 million users in the country, the company is committed to addressing the problem and providing practical solutions.
In February, India’s telecom regulator directed carriers like Jio and Airtel to begin blocking telemarketing calls using artificial intelligence filters.
Truecaller has revealed that it is in discussions with these telecom operators to implement such solutions, further demonstrating its commitment to tackling the problem in India.
WhatsApp’s Role in Combating Spam
WhatsApp, the most used messaging platform in India, also plays a crucial role in the battle against spam calls.
The company claims to use spam detection technology to identify and take action on accounts exhibiting abnormal behavior.
Users can also block and report problematic accounts, helping to maintain the integrity of the platform.
By working together with Truecaller, WhatsApp can further enhance its spam detection capabilities and provide a safer communication environment for its users.
Truecaller’s Expansion Plans and Revenue Sources
Truecaller has ambitious plans for expansion and growth in the coming years.
In 2022, the company announced its goal to be pre-installed on 100 million devices by 2024.
While it is unclear how this plan is progressing, the new messaging app integration could significantly boost Truecaller’s user base and global reach.
Truecaller’s primary revenue sources are advertising, subscription services, and verified listings from businesses.
By expanding its services to messaging apps, the company opens up new possibilities for revenue generation and increased user engagement.
Conclusion
Truecaller’s move to integrate with WhatsApp and other messaging apps demonstrates its commitment to tackling the growing issue of spam calls.
With India as its largest market, the company is actively working to provide solutions to millions of users affected by unwanted calls.
As this feature rolls out globally, users can expect a more secure and seamless communication experience.
