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In this article, we’ll explore Snapchat’s decision to release its AI chatbot to all users for free and delve into the new features and capabilities that will enhance the user experience.
Key Takeaways:
- “My AI” chatbot now available for all 750 million monthly users.
- New features include adding My AI to group chats, customizing its look and name, and recommending AR filters and places to visit.
- My AI will soon be able to generate photos within Snapchat.
- Snap CEO Evan Spiegel sees generative AI as a creative tool for users.
- My AI is currently facilitating over 2 million conversations every day.
My AI Chatbot Released for All Users
Snapchat has taken a bold step by making its “My AI” chatbot available to all users for free.
Previously, this innovative chatbot was accessible only to the app’s three million paid subscribers.
Now, it is within reach of all 750 million monthly users, providing a wealth of creative opportunities for Snapchat users around the globe.
New Features and Customizations
The latest update brings with it a variety of new features that enable users to have a more personalized experience with My AI.
The chatbot can now be added to group chats simply by mentioning it with an “@” symbol.
Additionally, users can customize the chatbot’s appearance and name using a custom Bitmoji avatar.
This level of customization allows users to feel a deeper connection with their AI companion.
Snapchat has improved its AI, which can now suggest augmented reality (AR) filters for the app’s camera and recommend places to explore from the map feature.
Furthermore, Snap plans to introduce a feature that allows users to visually message My AI and receive generated responses.
At the yearly meeting of the firm, a presentation displayed an image of tomatoes growing in a garden. This caused the chatbot to create a picture of gazpacho soup in response.
Integration of Generative AI Technology Generative AI has become a focus for many tech companies, including Microsoft and Google, who are racing to incorporate this technology into their search engines.
Snap CEO Evan Spiegel, however, envisions generative AI as an “awesome creative tool.” During a recent conversation, Spiegel talked about how he personally uses My AI.
He mentioned creating bedtime stories for his kids and organizing a birthday schedule for his wife, Miranda Kerr.
As a result, My AI is currently engaging in over two million chats daily.
According to Spiegel, Snap has a “close partnership” with OpenAI, which is the company that created the core language model for their AI system.
He is personally passionate about the project and considers My AI to be a crucial part of Snap’s future. While he did not disclose the cost of running the chatbot, sources say that Snap has been pleasantly surprised by the affordability of operating it on a large scale.
Over 2 Million Daily Chats with My AI
The number of daily chats with My AI has been impressive. With over two million chats per day, it’s evident that the chatbot has become an integral part of the Snapchat experience.
Despite some early issues with the chatbot, Spiegel is confident that the overwhelming majority of interactions with My AI have been positive.
He states that 99.5% of My AI replies conform to the community guidelines.
When the AI chatbot was first released to paying Snapchat Plus subscribers, it encountered a few hiccups.
The Center for Humane Technology highlighted examples where My AI provided inappropriate advice to a young user. Snap, the company behind Snapchat, added extra safety measures for their AI chatbot called My AI.
These measures involve taking into account the age a user reports on their Snapchat profile, to determine how the chatbot will respond to their messages.
Future Developments and Potential Impact on Advertising
While Spiegel remains tight-lipped about the potential impact of My AI on Snap’s advertising business, he acknowledges that leveraging the chatbot’s interactions for ad targeting could present an opportunity.
He chooses not to share more information but suggests that there might be more news coming soon.
One of the ongoing debates in the AI industry is whether companies should give chatbots human personas.
Spiegel thinks that My AI users asked for the option to personalize their AI’s name and appearance.
He believes it shows how people like to make things their own and add their personal touch.
