How does a technical writer and developer communicate how a product works to a user? How do they communicate functionality, to make their audience’s user experience easier? They plan it out by knowing their audience, knowing what is expected of the product through meetings and through training. Knowing the audience Create the product needed by …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Are you prepared to introduce yourself in a way that builds credibility and trust and engagement? If you are uneasy or uncomfortable introducing yourself, or doing it poorly, your presentation, meeting, or training session can get off to a bad start. Take time to plan and rehearse your openings. Guidelines: State your name clearly, maybe …
Technical Writers describe error messages that appear within many documents and applications. They are useful, necessary, and required. Without these warning messages, readers\users would not know that, e.g., an incorrect key was pressed or that some information was missing to complete a task. Error messages describe what to do (or not), what information is required, …
Some meetings and training sessions seem to drag because you can’t get a good discussion going. Other times, people start talking and can’t seem to stop, or arguments and conflicts devour precious time. In order to facilitate effectively, you need to know both how to get a group started, and then how to manage the …
As Technical Writers and Communicators, we have to communicate and collaborate effectively. If we follow some basic rules about interpersonal skills, then we can be sure that communicating verbally and in writing to individuals will be successful. How do we begin to do this? Build your relationships. Make sure that you are paying attention to …
Have you ever walked into a meeting or joined in on a phone conference that went the wrong direction? Maybe it could have gone better with just a little pre-planning, specifically to set your intentions for that particular communication transaction. The power of setting your intentions before communicating is that it helps you to focus …
As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.
