Communicating electronically is widely used for businesses, education, heath, and individuals. All businesses big or small use mobile, networking, or virtual devices to communicate. It is one of our most important and popular tools. We use our smart phones, tablets, or any other devices every second of every day. We use these devices at work, …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
How are you at speaking directly and clearly? Some of us like to “sugar coat” the truth so we don’t hurt anyone’s feelings. Others are “too blunt” to the point of harshness. If you fall in one camp or the other, finding a balanced approach might be a better way how to foster communication. Pay …
As noted in the previous content (Part One), an Action Plan is extremely detailed. It has to communicate and justify its proposal, strategy, and design. We described the initial outline of an ‘Action Plan’, as having the following material: Acknowledgements – Listing the key players up front. Table of Contents – Denoting the breakdown and …
An Action Plan is very involved and detailed as it has to justify its proposal, strategy, and design. When you have to perform a task that involves a particular population, how do you communicate and create an action plan? The Technical Writer involved has to have meetings to gather information and as always, with any …
Part two: Tips on Communicating Your Business Case In continuing the topic of business cases, here are some tips on creating a Business Case. How do you begin to create your business case? A business case justifies the value of a project by defining the goal and scope of the project. It will describe the …
“Well, I guess that’s about all I have.” “Well, I guess we are out of time.” “That’s about it.” How do you close your meetings and presentations? Hopefully not like these endings, which are common enough, but entirely ineffective. Closing your presentation can be challenging, especially if you have run out of time, taken a …
What is Business Case Communication? A business case is a document that describes the reason why something has to be done. It will describe the usefulness of the project and the consequences if the project is not approved. Because it is a document that defines the project and its purpose, it can almost be compared …
