Next time you open PowerPoint to create a slide deck for a meeting or presentation, remember these super-quick tips to ensure better-looking, better-functioning slides that add visual value to your talk. Highlight key words by bolding, not by underlining. Avoid Random Caps, ALL CAPS, and inconsistencies in capitalization. Stamp out ugly “bumper sticker” boxes. Soften …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
How do you communicate change to others? It can be done verbally or through writing. For lead technical writers, immediate changes require the creation of new or updated requirements and meetings to present changes and new documents. Prior to the meetings, the lead technical writers have to question and determine where, when, and why changes …
There was Mary, with a goofy smile on her face, telling her audience about a serious situation they were going to be facing. They had a hard time buying it. There stood Frank, welcoming new customers to a plant tour, with a sour, grim facial expression. They didn’t feel the vibe. Do facial expressions matter? …
How to communicate to others. The previous content presented ‘How not to communicate as a Technical Writer’. This segment involves a list of ‘How to communicate as a Technical Writer’. Technical Writers do not have an easy job. They translate and communicate relevant information into easy to understand information to their audience. To communicate well …
Should you or shouldn’t you? There is nothing like sharing a good laugh during a serious presentation. And nothing worse than humor that backfires. No wonder so many people shy away from humor altogether. Yet…you want to give it a try. OK, then, here are some guidelines to help you decide when and how to …
How not to communicate to others. The following are some pretty important rules about how Technical Writers should and should not communicate. Part 1 will be about how Technical Writers should not communicate and Part 2 will be about how they should communicate. Writers who cannot communicate in a professional manner will not get to …
Listening is a huge part of our daily life, both at work and at home. How good a listener are you–really? Because we rarely if ever give it any special attention, we might not be as good at listening as we would like to think we are! Here are some pointers that can help you …
