Do you have a new business, or a business that’s mature but needs some greater visibility? Are you launching a new product? If you’re a non-profit, are policy issues or board blow ups finding their way into the community you serve? Are you looking for new employees who understand what you do? These are just …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Public Relations means different things to different people. While this blog is titled Public Relations/Media Relations, media relations is really a subset under the wide umbrella of PR. But it’s often the most critical piece of the process. This blog will work at understanding big picture PR/Media Relations issues and the “small stuff.” It’s designed …
I’m Martin Keller and I’m the host of this blog. You can read more about me in the sidebar. This blog will be about various aspects of public and media relations, will focus especially on practical tips and tools, and will include posts from guest writers. You can learn more about this blog by clicking …
