Quick—who is the most effective communicator you know? Why did you think of that person? I am guessing that this person provides a consistently positive experience when they communicate with you. Let’s think about the experience you provide when someone comes into contact with you. It doesn’t matter if they work in the next cubicle, …
Sales & Marketing/
Advertising & PR
All About Advertising and Promotions
© Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising and promotions, you should get a basic impression of what advertising is. See What’s “Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?”. Advertising is specifically part of the “outbound” marketing activities, or activities geared to communicate out to the …
Communicating the definition of architecting or ‘to architecture’ can be defined in software and technically as what is to be set up. It is the building of a configuration or an arrangement of objects; a structure. In the software/ technical world, designing and documenting the architecture of a system is composed of planning, describing, and …
A few years ago I worked with an individual who came to me because she seemed to have trouble listening to her boss. As we spoke, it turned out she was anxious about remembering everything he said, and so she would furiously write copious notes as he spoke. But the anxiety and the distraction of …
Do we educate the consumer or train those who do, or should that even be the case? Now, the rest of this article is commentary and reaction to that question, hopefully to give us all something to think about. Anything you buy today you need to research on the internet and still you could buy …
Use cases and workflow diagrams are two essential practices or methodologies that will effectively demonstrate a functionality of a product. To understand their value, they have to be defined. Use cases are a way to show how a user, consumer, or customer can utilize, or operate a product or application. It systematically details the reason …
Once you have a group talking, and conversations become lively, conflict and lack of control can eat up valuable group time. Here are five guidelines you can use to maintain control without becoming heavy-handed. 1. Set group rules early on. Let the group know everyone should have a turn to speak, and that no one …
Curating content is defined as selecting, organizing, and presenting content, mostly for online use, either for searching or marketing, or actually any form of business or profession. How do you curate and communicate your content? How do you provide information smoothly and quickly? First you have to select it, then organize it and make it …
