Sections of this topic
In this article, we’ll examine the factors behind Elon Musk’s ascent to the top of the Twitter follower charts and how his controversial leadership and decisions have transformed the social media platform.
Key Takeaways:
- Elon Musk has now exceeded former US President Barack Obama in terms of the number of people following him on Twitter.
- Musk’s acquisition of Twitter and subsequent changes to the platform have played a significant role in his rise to the top.
- The Tesla founder and billionaire’s posting habits and approach to leadership have been controversial, leading to numerous debates and discussions on social media.
The Tipping Point: Musk Overtakes Obama
Elon Musk recently overtook Barack Obama as the most followed person on Twitter, with 133,068,709 followers compared to Obama’s 133,042,819.
This shift in follower counts comes as no surprise given Musk’s significant influence and recent acquisition of the social media platform.
Twitter Acquired: How Musk’s Influence Grew
Musk’s $44 billion purchase of Twitter has played a crucial role in propelling his follower count past Obama’s.
His Twitter following reached 100 million last June, and it has only grown since then.
Musk’s account is known for posting a mix of memes, updates on Twitter changes, and polls on significant decisions, contrasting with the more professional approach taken by Obama and other top-followed celebrities.
Under New Management: Twitter’s Transformation
Twitter has undergone several changes since Musk’s acquisition.
Some of the most significant alterations include a 70% reduction in the company’s headcount, the reinstatement of previously banned users, and the upcoming elimination of the legacy verification program.
Musk has cited a drop in ad revenue and necessary debt payments as reasons for these drastic actions, which he believes have saved Twitter from potential bankruptcy.
Controversial Changes: The New Twitter Algorithm
One of Musk’s most contentious decisions was implementing an algorithm that promoted his tweets to all Twitter users.
This change was reportedly due to Musk’s dissatisfaction with the engagement on his Super Bowl tweet compared to President Joe Biden’s.
As a result, Musk’s posts flooded users’ timelines, stirring up debates about the ethics of this decision.
Leadership Debates: Musk’s Impact on Twitter Employees
Musk’s leadership has not been without controversy.
Reports of firing Twitter employees for criticizing his tweets or suggesting his decreasing popularity have added to the discussions surrounding his management style.
Despite the numerous debates, Musk has achieved the position of being the most followed person on Twitter.
Conclusion
Elon Musk’s rise to Twitter supremacy showcases his significant influence and the effects of his decisions on the platform.
As the most followed person on Twitter, Musk’s controversial leadership and transformative actions will continue to shape the future of the social media giant.
Only time will tell how these changes will impact the platform and its users in the long run.
